The FGA is proud to announce our marquee partnership with EA Sports, for their iconic video game franchise, MADDEN. This multi-year partnership will include dozens of legends across the last 100 Years to be featured in Madden ’21 & ’22 including: Joe Namath, Charles Woodson, Lynn Swann, Junior Seau, Steve McNair, Darrelle Revis, John Lynch, Richard Seymour, Reggie Wayne, Derrick Thomas, Lee Roy Selmon, Fritz Pollard, John Hannah, Merlin Olsen and more.
Additionally, through our retail relationships, we coordinated an exclusive offering, giving fans the chance to receive Tony Romo as pre-loaded legend into all copies of Madden ’21 purchased at GameStop.
72% of fans want more selection of retired player NFL jerseys. The FGA has developed a market-leading jersey selection ranging from era-specific replicas to today’s on field jerseys.
FGA is proud to offer 350+ NFL unique player jerseys through our various partners, including Fanatics, Mitchell & Ness, Nike and Outerstuff. These jerseys can be found at all levels of retail; including NFLShop.com, Sporting Goods Retailers, Stadium Concessionaires and more.
The FGA is committed to making retro cool again and we’ve developed a diverse NFL licensed product offering beyond jerseys. We offer products ranging from name/number t-shirts to vintage and graphic apparel to high-quality hats containing the players’ name/number/signature.
FGA is proud to partner with New Era, Mitchell & Ness, G-III Apparel and‘47 Brand to offer these products.
As the times are changing, so is the way that Trading Cards are procured and shared. Through a printed and digital platform, the FGA offers numerous trading cards with NFL players’ likeness, stats, biographic information and signatures.
FGA is proud to partner with Panini and The Topps Company.
65% of fans agree that their favorite NFL player of all time is retired; and one of the best ways to bring a players’ likeness to life is via toys. We offer NFL licensed products ranging from player bobbleheads in vinyl and ceramic form to construction toys.
FGA is proud to partner with Funko, LLC and Forever Collectibles.
Gifts / Novelty / Collectibles
Gifts/Novelties/Collectibles are a great way to commemorate your favorite NFL player and their marquee careers. We offer products that feature statistics, career accolades and player likeness across coins, commemorative banners and wall art.
FGA is proud to partner with The Highland Mint, The Lang Companies, The Northwest Company.
The FGA is proud to announce a strategic partnership, with leading Fantasy and Sporting Betting partner, FanDuel. This is an incredibly important category for the FGA as retired players have long been ideal spokesman for casinos/betting properties, and we’re seeing numerous states approving sports gaming as a way to quickly raise tax revenue due to offset COVID loses.
Through this partnership, the FGA was tasked with developing creative and leading talent procurement/development, securing James Harrison, Jeff Fisher, Vince Wilfork and Orlando Pace to be featured in 4 commercials in advance of the 2020-21 Season. The campaigns will be promoted heavily in the coming weeks showcasing FanDuel’s innovative fantasy/betting products as fans gear up for Kick-Off, with the FGA leading additional social, digital and PR efforts for FanDuel throughout the season!
Courtyard by Marriott
The FGA brought forward NFL and Miami legend, Dan Marino, to partner with COURTYARD by Marriott on their annual Super Bowl Sleepover Contest. Courtyard by Marriott has been the Official Hotel of the NFL for the past nine seasons, and this year, one lucky winner got to sleep in a marquee suite in the stadium and wake up inside Hard Rock Stadium on Super Bowl Sunday. Dan promoted this contest with a full social and PR campaign in the weeks leading up to Super Bowl, and surprised the winners with a game day breakfast.
Fanatics – NFL 100
To celebrate the NFL’s 100th Season, the FGA developed a national broadcast spot with Fanatics featuring legendary players Jim Kelly, Ed Reed and Tedy Bruschi. All three players will be appearing in their NFL gear to help drive fans to purchase retired player product.
This commercial was part of a first-of-its-kind content to commerce program, where the FGA and Fanatics collaborated on a Top 100 Player consumer products offering, rolling out product for players immediately upon being named to the All Time Team.
Amazon Web Services
The FGA partnered with Amazon Web Services (AWS) to license/clear NFL Films Footage from former NFL Players to be featured in a campaign demonstrating how Amazon goes deeper into the stats/analytics of the game as the official stats provider for the NFL. This digital content campaign allows the NFL to leverage AWS’ capabilities and services that enable fans, coaches, and broadcasters to experience sports through an entirely new perspective.
If you look at an NFL score sheet from 1920, the stats that are recorded are fairly limited: who scored a touchdown, how many passes were thrown and what the weather looked like. But a century later, the NFL has become as much about sports as it is about sports stats. Leveraging data from a network of unseen transmitters and receivers—microchips in shoulder pads, tracking devices in the ball and antennae in the stadium—AWS cloud technology is changing the way we watch, and play, America’s favorite game. As the NFL celebrated their 100th anniversary, the FGA partned with AWS on a content campaign utilizing marquee NFL films footage over the years to show how the game and technology have vastly grown over the last 100 years.
To recognize the hard work of employees selling NFL Sunday Ticket, we partnered with DirecTV to create an unforgettable employee fan-fest in Los Angeles and New Mexico. The event featured HOF Running Backs, Tony Dorsett and Terrell Davis, to participate in tailgate activities, moderated Q&A’s + meet & greets with DTV employees, along with a special content feature exclusive to DirecTV’s Audience network for the Rich Eisen Show.
Bud Light has been a cornerstone partner of the FGA since our inception. Bud Light has leveraged the FGA to access players for sweepstakes, appearances and content, along with licensing NFL Films footage for National Broadcast campaigns and activations. Two key examples include:
Bud Light x Fanatics
This past season, fans had a chance to receive a special game day delivery from a former NFL great across key NFL Markets, courtesy of Drizly, Fanatics and Bud Light! FGA secured Tiki Barber and Vince Wilfork to surprise and delight fans with team beer and team gear courtesy of Bud Light and Fanatics, along with exclusive NFL prizes and products.
Bud Light SB 50
To celebrate Super Bowl 50, Bud Light developed a commemorative can highlighting their partnership with the NFL, as fans toast to the big game. Bud Light has been a fixture on Sundays, connecting friends and great NFL moments, year after year over cool refreshing Bud Light. Bud Light leveraged NFL Films footage by utilizing the Football Greats Alliance to secure player approvals for marquee Super Bowl plays over the past few decades as a “Cheers to Champions”. Two campaigns were developed, a national TV commercial campaign, and an on-site activation in SuperBowl City. In total, 24 retired NFL players were utilized.
Whether you’re built like a linebacker or a lineman, DXL is your one-stop shop for unrivaled fit, superior quality, and the latest trends in men’s fashion. With thousands of game-changing looks from over 100 of the best brands in the business, DXL has you covered…on the field or off.
The Football Greats Alliance partnered with DXL to showcase the best looks, styles and fits for the XL man. FGA developed the campaign and strategy, along with securing legendary retired NFL players Brian Urlacher and Vince Wilfork for the campaign, which launched just in time for the holidays! The content will appear in a digital campaign across all DXL platforms, including social media handles and team channels and player social channels. The campaign seeks to teach fans and consumers “how to XL” and raise their game on and off the field by consulting the fit and style experts at DXL.
In collaboration with Endeavor Global Marketing, the FGA also worked with USAA to develop Salute-to-Service initiatives to honor our nation’s finest. Two campaigns were developed om tandem with Endeavor Global Marketing, USAA and the NFL. This Thanksgiving, the FGA brought forward Hall-of-Famer’s Steve Largent and Kenny Easley to participate in USAA’s 3rd annual “Military Thanksgiving”, where we hosted our nation’s finest at CenturyLink Field in Seattle for a once-in-a-lifetime experience to celebrate family, military and football.
To celebrate Kick-off, the FGA brought forward Hall-of-Famer Brian Dawkins to the brand’s Salute to Service program with a “boot camp” style competition at NFL team training camps across the country. More than 500 service members enjoyed a VIP viewing of team practices and meet-and-greets with players.
Building off the success of the first year, Wendy’s x FGA have launched the second installment of the Wendy’s College Tailgate Tour; an interactive, fan-focused pregame experience featuring food, music, games and special guest appearances from former legends at 12 Stops throughout the 2018 CFB season.
Notable former NFL players included: HOF’ers Warren Moon & Orlando Pace, Heisman Trophy Winners Danny Wuerffel & Vince Young along with Drew Bledsoe, Darren McFadden, David Wilson, Pat White and Deuce McAllister.
Each stop of the Wendy’s College Tailgate Tour is anchored by a customized, Wendy’s-branded, 18-wheeler that includes a patio, roof-top party deck, IMG Audio radio desk, indoor lounge and a 14-foot videoboard that will display live college football and sponsor content.
Brands including Kelloggs, Nintendo, Pringles and Texas Pete will bring the activation – nearly half the size of a football field – to life with a variety of interactive experiences, including virtual reality, social media opportunities and product sampling.
VIZIO tasked the FGA to develop a program around professional football that engaged fans by encouraging them to engage with on-field action on a weekly basis. Those efforts were sustained throughout the season by leveraging the influence of NFL Hall of Fame Running Back Terrell Davis to promote Big Plays for Big Screens through a series of weekly national sports radio interviews and social media posts. All promotion drove fans back to a dedicated program microsite where they could enter to win a 50” big screen TV from VIZIO.
The program was leveraged on the NFL Network through a paid partnership to add more engagement and visibility. The program gained over 80M impressions via program’s presence with digital, social and in-broadcast extensions.