"The Football Greats Alliance provides opportunities for retired players to band together for a wide variety of partnerships. These deals will have direct financial benefits to the players involved, and more importantly, will provide revenue for the Greater Good Fund, which will benefit the health and welfare of retired players."-Jim Brown, Chairman of the Board
FGA Taps Amazon Web Services for Cloud & Stat Services
The FGA partnered with Amazon Web Services (AWS) to license/clear NFL Films Footage from former NFL Players to be featured in a campaign demonstrating how Amazon goes deeper into the stats/analytics of the game as the official stats provider for the NFL. This digital content campaign allows the NFL use the AWS’s capabilities and services that enable fans, coaches, and broadcasters to experience sports through an entirely new perspective.
AT&T Gears Up for Kick-Off
To recognize the hard work of employees selling NFL Sunday Ticket, we partnered with DirecTV to create an unforgettable employee fan-fest in Los Angeles and New Mexico. The event featured HOF Running Backs, Tony Dorsett and Terrell Davis, to participate in tailgate activities, moderated Q&A’s + meet & greets with DTV employees, along with a special content feature exclusive to DirecTV’s Audience network for the Rich Eisen Show.
New Era 2019 Sideline Collection
The FGA developed a branded content campaign, with our partner, New Era, to announce their 2019 Sideline Collection. The interview featured one of the greatest father/son duos in NFL history, featuring Ed McCaffrey, and his son Christian McCaffrey. The iconic players got together to talk about what it means to be a dominant family in the NFL, their respective NFL careers, the views on how the NFL has changed throughout the years, and the 2019 New Era Sideline Cap collection. Look for the story and caps ahead of kick-off!
FGA Expands Jerseys & Gift/Novelty Partnerships
The FGA is excited to announce a key licensing agreement in time for the NFL’s 100th Anniversary, with new partner Ebbets Field Flannels. These jerseys are representative of the quality, beauty and craftsmanship of the NFL uniforms from the 1920’s – 1960’s, and are now offered for the first time to a 21st century fan! This program celebrates the greats who truly built the league.
Additionally, The FGA has partnered with The Northwest Company to bring some of the most legendary plays and players in NFL history right into your home with their iconic throw blankets. These high-quality blankets will feature everything from The Catch to The Immaculate Reception to Ring of Honor inductees. This will be the first time these products are offered anywhere.
FGA: Memorabilia & Auction Initiative
The FGA is proud to have successfully launched our official auction platform with our partner, HUNT AUCTIONS, at SB53. The Reggie White Collection, is the most complete and significant football collection to hit the market in the last decade. Look for the FGA to leverage the success from this auction, as we turn our attention to procuring and auctioning unique and iconic memorabilia from our former NFL greats ahead of the NFL’s 100th Anniversary next season. The FGA and Hunt are developing numerous live, online and silent auction platforms for the 2019 season to drive forward value, while commemorating the greats who built the game.
New Era x FGA Exclusive SB53 Collaboration
For the third consecutive year, the Football Greats Alliance developed and procured an exclusive Super Bowl drop, which featured Michael Vick. The former legendary Falcon designed a cap to commemorate his career with the Atlanta Falcons, and to celebrate the host city. The cap was made with premium leather, along with Vick’s signature and Falcons accolades on the satin lining interior. The cap retailed for $100 and was available exclusively at NFL Shop and neweracap.com. He supported the drop on social media and made an on-site appearance at the New Era retail space, at the Super Bowl Experience, for fan signings and photos.
FGA Members Highlight 2018 HOF Class
The Football Greats Alliance is honored to welcome six members into the Pro Football Hall of Fame. Their enshrinement highlights the legendary careers of marquee players Ray Lewis, Randy Moss, Terrell Owens, Brian Dawkins, Brian Urlacher and Jerry Kramer!
Autographs Get Digital Upgrade!
FGA and Topps have developed a live signature platform, called Topps NFL Huddle, where athletes use a tablet and stylus to digitally sign their autograph on digital trading cards.
Some of the players secured included Pro Football HOFers Steve Young, Kurt Warner, Marshall Faulk, Terrell Davis, Eric Dickerson, Warren Moon, Mike Singletary, Roger Staubach, Jason Taylor, Lawrence Taylor and more.
There's Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players
IMG today unveils The Football Greats Alliance, which offers brands and advertisers a one-stop shop for marketing rights, approvals, contracting and financing for a group that includes more than 160 Hall of Famers, 50 Heisman winners, 225 broadcasters and 35 NFL MVPs.
Two years ago, IMG won the rights to create an agency dedicated to handling the marketing and licensing rights for some 22,000 retired players. The agency is the result of a lawsuit brought by former players against NFL Films for using their images without permission. The group was awarded $50 million, and the Pro Football Retired Players Association was created.
These days, there is a ton of value to be had in being a former NFL player, especially with the league’s 100th anniversary coming during the 2019 season.Read Full Article