Bud Light Releases Super Bowl 50 Bottle Campaign with a Throwback Montage

To celebrate Super Bowl 50, Bud Light developed a commemorative can highlighting their partnership with the NFL, as fans toast to the big game. Bud Light has been a fixture on Sundays, connecting friends and great NFL moments, year after year over cool refreshing Bud Light. Bud Light leveraged NFL Films footage by utilizing the Football Greats Alliance to secure player approvals for marquee Super Bowl plays over the past few decades as a "Cheers to Champions". Two campaigns were developed, a national TV commercial campaign, and an on-site activation in SuperBowl City. In total, 24 players were utilized.