FanDuel
The FGA is proud to announce a strategic partnership, with leading Fantasy and Sporting Betting partner, FanDuel. This is an incredibly important category for the FGA as retired players have long been ideal spokesman for casinos/betting properties, and we're seeing numerous states approving sports gaming as a way to quickly raise tax revenue due to offset COVID loses.
Through this partnership, the FGA was tasked with developing creative and leading talent procurement/development, securing James Harrison, Jeff Fisher, Vince Wilfork and Orlando Pace to be featured in 4 commercials in advance of the 2020-21 Season. The campaigns will be promoted heavily in the coming weeks showcasing FanDuel’s innovative fantasy/betting products as fans gear up for Kick-Off, with the FGA leading additional social, digital and PR efforts for FanDuel throughout the season!