FGA x DXL: “How to XL”

Whether you’re built like a linebacker or a lineman, DXL is your one-stop shop for unrivaled fit, superior quality, and the latest trends in men’s fashion. With thousands of game-changing looks from over 100 of the best brands in the business, DXL has you covered...on the field or off. The Football Greats Alliance has partnered with DXL to showcase the best looks, styles and fits for the XL man. FGA developed the campaign and strategy, along with securing legendary players Brian Urlacher and Vince Wilfork for the campaign, which launched just in time for the holidays! The content will appear in a digital campaign across all DXL platforms, including social media handles and team channels and player social channels. The campaign seeks to teach fans and consumers “how to XL” and raise their game on and off the field by consulting the fit and style experts at DXL.