FGA x USAA: Salute to Service

In collaboration with Endeavor Global Marketing, the FGA also worked with USAA to develop Salute-to-Service initiatives to honor our nation's finest. Two campaigns were developed om tandem with Endeavor Global Marketing, USAA and the NFL. This Thanksgiving, the FGA brought forward Hall-of-Famer's Steve Largent and Kenny Easley to participate in USAA’s 3rd annual “Military Thanksgiving”, where we hosted our nation's finest at CenturyLink Field in Seattle for a once-in-a-lifetime experience to celebrate family, military and football. To celebrate Kick-off, the FGA brought forward Hall-of-Famer Brian Dawkins to the brand's Salute to Service program with a "boot camp" style competition at NFL team training camps across the country. More than 500 service members enjoyed a VIP viewing of team practices and meet-and-greets with players.