Michelob Ultra – Six for Six Campaign
FGA partnered with Anheuser-Busch (Michelob Brand) for their Super Bowl Pure Gold Campaign. This program is meant to inspire consumers to support Michelob pledge to help farmers transition 6 Sq Ft of land to organic farmland for every 6 pack sold. The campaign will focus on a media blitz at Radio Row and a national radio campaign, promoted by SB Champion and former Green Bay Packers Legend, Jordy Nelson, who grew up on a Farm in Kansas and is very passionate about farming initiatives.