FGA x EA Sports: Madden ’22 Partnership

The FGA is proud to extend partnership with EA Sports, for their iconic video game franchise, MADDEN. This multi-year partnership has included 150+ of legends to be featured in Madden ’22 & '23. Additionally, through our retail relationships, we coordinated retail programs with WalMart, GameStop and BestBuy to drive consumer promotions with exclusive offerings and gift-with-purchase programs at point of sale! In partnership with the NFL & EA Sports, the FGA developed a content series featuring Peyton Manning, where he attended the Broncos vs. Chargers game to evaluate Player’s performances and their overall ratings within Madden. This partnership garnered millions of impressions on social media through paid and earned media and was a 2 part content series.