There’s Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

IMG today unveils The Football Greats Alliance, which offers brands and advertisers a one-stop shop for marketing rights, approvals, contracting and financing for a group that includes more than 160 Hall of Famers, 50 Heisman winners, 225 broadcasters and 35 NFL MVPs. Two years ago, IMG won the rights to create an agency dedicated to handling the marketing and licensing rights for some 22,000 retired players. The agency is the result of a lawsuit brought by former players against NFL Films for using their images without permission. The group was awarded $50 million, and the Pro Football Retired Players Association was created. These days, there is a ton of value to be had in being a former NFL player, especially with the league's 100th anniversary coming during the 2019 season.