Bud Light

Bud Light has been a cornerstone partner of the FGA since our inception. Bud Light has leveraged the FGA to access players for sweepstakes, appearances and content, along with licensing NFL Films footage for National Broadcast campaigns and activations. Two key examples include: Bud Light x Fanatics This past season, fans had a chance to receive a special game day delivery from a former NFL great across key NFL Markets, courtesy of Drizly, Fanatics and Bud Light! FGA secured Tiki Barber and Vince Wilfork to surprise and delight fans with team beer and team gear courtesy of Bud Light and Fanatics, along with exclusive NFL prizes and products. Bud Light SB 50 To celebrate Super Bowl 50, Bud Light developed a commemorative can highlighting their partnership with the NFL, as fans toast to the big game. Bud Light has been a fixture on Sundays, connecting friends and great NFL moments, year after year over cool refreshing Bud Light. Bud Light leveraged NFL Films footage by utilizing the Football Greats Alliance to secure player approvals for marquee Super Bowl plays over the past few decades as a “Cheers to Champions”. Two campaigns were developed, a national TV commercial campaign, and an on-site activation in SuperBowl City. In total, 24 retired NFL players were utilized.