VIZIO tasked the FGA to develop a program around professional football that engaged fans by encouraging them to engage with on-field action on a weekly basis. Those efforts were sustained throughout the season by leveraging the influence of NFL Hall of Fame Running Back Terrell Davis to promote Big Plays for Big Screens through a series of weekly national sports radio interviews and social media posts. All promotion drove fans back to a dedicated program microsite where they could enter to win a 50” big screen TV from VIZIO. The program was leveraged on the NFL Network through a paid partnership to add more engagement and visibility. The program gained over 80M impressions via program’s presence with digital, social and in-broadcast extensions.