Wendy’s
Building off the success of the first year, Wendy’s x FGA have launched the second installment of the Wendy’s College Tailgate Tour; an interactive, fan-focused pregame experience featuring food, music, games and special guest appearances from former legends at 12 Stops throughout the 2018 CFB season.
Notable former NFL players included: HOF’ers Warren Moon & Orlando Pace, Heisman Trophy Winners Danny Wuerffel & Vince Young along with Drew Bledsoe, Darren McFadden, David Wilson, Pat White and Deuce McAllister.
Each stop of the Wendy’s College Tailgate Tour is anchored by a customized, Wendy’s-branded, 18-wheeler that includes a patio, roof-top party deck, IMG Audio radio desk, indoor lounge and a 14-foot videoboard that will display live college football and sponsor content.
Brands including Kelloggs, Nintendo, Pringles and Texas Pete will bring the activation – nearly half the size of a football field – to life with a variety of interactive experiences, including virtual reality, social media opportunities and product sampling.