"The Football Greats Alliance provides opportunities for retired players to band together for a wide variety of partnerships. These deals will have direct financial benefits to the players involved, and more importantly, will provide revenue for the Greater Good Fund, which will benefit the health and welfare of retired players."-Jim Brown, Chairman of the Board
New Era x FGA Exclusive SB52 Collaboration
The Football Greats Alliance developed and procured an exclusive SB52 drop, featuring Cris Carter and Daunte Culpepper. The two legendary Vikings designed their caps to commemorate their iconic careers with the Minnesota Vikings, and to celebrate the host city. The cap features with Melton wool and faux leather visor foil printed details, along with the players signature and Vikings accolades on the satin lining interior. The cap retailed for $52 and was available exclusively at NFL Shop and neweracap.com. The players supported the drop with social media, content and an appearance onsite at the New Era Retail space at Super Bowl Experience for fan signings and photos.
FGA Expands Toys & Collectibles Space
Through best-in-class partnerships with OYO & Funko, the FGA has brought stylized bobbleheads, construction toys and more to life ahead of the 2017 Holidays!
The program features iconic players such as Troy Aikman, Terry Bradshaw, Brett Favre, Jack Lambert, Coach Tom Landry, Dan Marino, Roger Staubach, Jason Taylor, Lawrence Taylor and many more.
Autographs Get Digital Upgrade!
FGA and Topps have developed a live signature platform, called Topps NFL Huddle, where athletes use a tablet and stylus to digitally sign their autograph on digital trading cards.
Some of the players secured included Pro Football HOFers Terrell Davis, Eric Dickerson, Warren Moon, Mike Singletary, Roger Staubach, Jason Taylor, Lawrence Taylor and more.
FGA Members Highlight 2017 HOF Class
The Football Greats Alliance is honored to welcome five members into the Pro Football Hall of Fame. Their enshrinement highlights the legendary careers of marquee players Terrell Davis, Kenny Easley, Jason Taylor, LaDainian Tomlinson and Kurt Warner.
There's Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players
IMG today unveils The Football Greats Alliance, which offers brands and advertisers a one-stop shop for marketing rights, approvals, contracting and financing for a group that includes more than 160 Hall of Famers, 50 Heisman winners, 225 broadcasters and 35 NFL MVPs.
Two years ago, IMG won the rights to create an agency dedicated to handling the marketing and licensing rights for some 22,000 retired players. The agency is the result of a lawsuit brought by former players against NFL Films for using their images without permission. The group was awarded $50 million, and the Pro Football Retired Players Association was created.
These days, there is a ton of value to be had in being a former NFL player, especially with the league’s 100th anniversary coming during the 2019 season.Read Full Article