What we offer for Partners

The Football Greats Alliance allows one-stop shopping for companies seeking to leverage retired NFL players for a variety of licensing, marketing and promotional initiatives. The FGA harnesses the power of the game's legends, offering efficiency in access, pricing and execution. A portion of revenue from FGA partnerships will go toward the Greater Good Fund, which has been established to help support health and welfare programs for retired NFL players.

What can FGA do for you?

Through the FGA, 22,000 of the greatest athletes to have played pro football can now be reached in a simple manner by licensees and sponsors, while the players can also engage potential marketing partners. While group licensing is the primary focus of partnerships, the Football Greats Alliance can assist with larger marketing and sponsorship initiatives. Specific opportunities include:
  • Consumer goods and other licensed products
  • NFL game footage + brand endorsers, in conjunction with sponsorship and/or branding agreements
  • Experiential Marketing & Hospitality initiatives
  • Content & publishing opportunities
  • Social media influencers
  • Speaking engagements and more
FGACase Studies

FGA x USAA: Salute to Service (2018 Kick-Off)


In collaboration with Endeavor Global Marketing, the FGA also worked with USAA to bring forward Hall-of-Famer Brian Dawkins to the brand’s Salute to Service program. Created and developed by Endeavor Global Marketing with USAA and the NFL in 2011, this year’s program included six “boot camp” style competitions at NFL team training camps across the country. More than 500 service members enjoyed a VIP viewing of team practices and meet-and-greets with players.

The Wendy's College Tailgate Tour

Client: Wendy's

Building off the success of the first year, Wendy’s x FGA have launched the second installment of the Wendy’s College Tailgate Tour; an interactive, fan-focused pregame experience featuring food, music, games and special guest appearances from former legends at 12 Stops throughout the 2018 CFB season including:
Vince Young, Drew Bledsoe, Danny Wuerffel and Darren McFadden.

Each stop of the Wendy’s College Tailgate Tour is anchored by a customized, Wendy’s-branded, 18-wheeler that includes a patio, roof-top party deck, IMG Audio radio desk, indoor lounge and a 14-foot videoboard that will display live college football and sponsor content.

Brands including Kelloggs, Pringles, Nintendo, Coca-Cola and TCL will bring the activation – nearly half the size of a football field – to life with a variety of interactive experiences, including virtual reality, social media opportunities and product sampling.

VIZIO: Big Plays For Big Screens

Client: Vizio

VIZIO tasked the FGA to develop a program around professional football that engaged fans by encouraging them to engage with on-field action on a weekly basis. Those efforts were sustained throughout the season by leveraging the influence of NFL Hall of Fame Running Back Terrell Davis to promote Big Plays for Big Screens through a series of weekly national sports radio interviews and social media posts. All promotion drove fans back to a dedicated program microsite where they could enter to win a 50” big screen TV from VIZIO. The program was leveraged on the NFL Network through a paid partnership to add more engagement and visibility. The program gained over 80M impressions via program’s presence with digital, social and in-broadcast extensions.

Bud Light x Fanatics: Bring Me Bud Light!

Client: Bud Light x Fanatics x Drizly

This past season, fans had a chance to receive a special game day delivery from a former NFL great across key NFL Markets, courtesy of Drizly, Fanatics and Bud Light!

FGA secured Tiki Barber and Vince Wilfork to surprise and delight fans with team beer and team gear courtesy of Bud Light and Fanatics, along with exclusive NFL prizes and products. 

Bud Light Releases Super Bowl 50 Bottle Campaign with a Throwback Montage

Client: Bud Light

To celebrate Super Bowl 50, Bud Light developed a commemorative can highlighting their partnership with the NFL, as fans toast to the big game. Bud Light has been a fixture on Sundays, connecting friends and great NFL moments, year after year over cool refreshing Bud Light.

Bud Light leveraged NFL Films footage by utilizing the Football Greats Alliance to secure player approvals for marquee Super Bowl plays over the past few decades as a “Cheers to Champions”. Two campaigns were developed, a national TV commercial campaign, and an on-site activation in SuperBowl City. In total, 24 players were utilized.