What we offer for Partners

The Football Greats Alliance allows one-stop shopping for companies seeking to leverage retired NFL players for a variety of licensing, marketing and promotional initiatives. The FGA harnesses the power of the game's legends, offering efficiency in access, pricing and execution. A portion of revenue from FGA partnerships will go toward the Greater Good Fund, which has been established to help support health and welfare programs for retired NFL players.

What can FGA do for you?

Through the FGA, 22,000 of the greatest athletes to have played pro football can now be reached in a simple manner by licensees and sponsors, while the players can also engage potential marketing partners. While group licensing is the primary focus of partnerships, the Football Greats Alliance can assist with larger marketing and sponsorship initiatives. Specific opportunities include:
  • Consumer goods and other licensed products
  • NFL game footage + brand endorsers, in conjunction with sponsorship and/or branding agreements
  • Experiential Marketing & Hospitality initiatives
  • Content & publishing opportunities
  • Social media influencers
  • Speaking engagements and more

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